In collaboration with Arena Media (Havas Media Group) I had the opportunity to co-develop and execute supporting online video content for O2’s #BeMoreDog campaign.
At the time (2014) people were slow to upgrade to 4G data plans, so to accelerate adoption of the new cellular tech, we came up with a number of creative routes to showcase the power of 4G, enabling users to do more, quicker.
In this short film, a music blogger tells his story of tethering to his mobile phone on-the-go, enabling him to create and share content at speed to be part of the online conversation around live music.
Credits
Director - Al Hutchison
DoP - Jonny Franklin
Post - Al Hutchison
Agency: Creative Cherry