Jim White, the Sky Sports News and TalkSport presenter famous for the twice-yearly football event that is Transfer Deadline Day.
Not only is 31st January deadline day of the winter transfer window, but it’s also deadline day for the nation’s self-employed to submit their tax returns.
By leveraging Jim’s celebrity for transfer deadline day, the ad for #TaxReturnDeadlineDay exploded across the web on 1st February (the morning after) targeted at those that most feel the pain of doing their taxes on deadline day!
Credits
Concept + script - Al Hutchison
Director - Al Hutchison
DoP - Dom Holland
Post - Al Hutchison