Partnering with Lonely Planet to launch their new city guides.
Lonely Planet has always been the travel brand known to take you 'off the beaten track' and into the heart of a city.
Our campaign 'Every city tells a story' brought this front and centre.
We commissioned photo-collage artist, Adrian Brannan, to photograph and create four hero images of four popular travel destinations; London, Paris, Singapore and San Francisco.
Adrian spent several days in each city, capturing images from a single spot day and night, resulting in thousands of photographs from each location.
Working with physical prints, he cuts, layers, manipulates and builds each photo-collage to create a single image made-up of hundreds of photographs.
The final campaign images made up a number of display ads, such as 48 sheets on the tube.
I travelled with Adrian to San Francisco, filming a short documentary to support and extend the campaign online, adding the context and story to Adrian's process and the Lonely Planet brand.
Credits
Campaign concept: Mark Ellis + Tom Chapman
DoP - Al Hutchison
Director - Al Hutchison
Editing - Al Hutchison
Agency: Creative Cherry