Halloween is the busiest time of year for the Dungeons.
With a target audience of 9–17-year-olds—an age group highly skilled at influencing where their parents take them—YouTube was the natural media choice.
Our brief was simple but challenging: create a pre-roll ad compelling enough to stop viewers from hitting skip.
The result? A +113% uplift in online pre-sales compared to the previous Halloween period.
Created in partnership with MAC Cosmetics, the online ad is a ghoulish makeover time-lapse designed to inspire young audiences to embrace the spirit of Halloween—and visit the Dungeons.
Agency: Creative Cherry
Director: Al Hutchison
Producer: Al Hutchison
Camera: Jonny Franklin
Script: Ash Sykes & Al Hutchison
VFX: Ben Tillet
Editing: Al Hutchison
