This campaign launched the new, limited-edition DS Givenchy Le MakeUp.
Targeted at 16–25-year-old women, the campaign was fronted by influencer and model Ruth Crilly. Shot in a white cyc studio, the car was treated like a fashion object, with Ruth delivering a tutorial-style walkthrough of its couture-inspired features.
The full-length film lived on a bespoke DS Givenchy Le MakeUp microsite, supported by 45-second teaser edits that drove traffic through targeted paid spend on Facebook and Instagram.
Agency: OMD UK
Producer: Al Hutchison
Director: Al Hutchison
DoP: Dominic Holland
Editing: Al Hutchison
VFX: Jack Brooks